A client is having me write and distribute a press release for her, and I realized that there isn’t a list of what to do with your press release or distro list once it’s been published!
Here are my top 15 things I recommend you do after sending out your press release:
1. Lookup the websites for where you want to be published and gather email addresses for key people (use my chrome extension hack from a previous post!)
2. Email your press release with personal messages to your new contacts
3. **Follow up, follow up, follow up! Use a CRM like Mixmax to track opens, no replies for you to send reminders.**
4. Collect logos of every significant media that published your release
5. Load the logos into an “As Seen In” section on your website
6. Share the press links on social media tagging the publication
7. Send press release to your local journos
8. ** Follow up, Follow up, Follow up! **
9. Lookup tv morning shows in the markets you want to be in, get email addresses and contact information for producers and send them your press release personalized for their show and audience
10. Make branded graphics with “We’re in _____!” or “We’re published in ____!” for Instagram/Facebook stories
11. Make branded graphics with “We’re in _____!” or “We’re published in ____!” for Instagram
12. Send newsletter to your brand’s email list that shares where your company/brand/product is featured
13. Create a press page for your website and link articles
14. **Follow up, follow up, follow up! Use a CRM like Mixmax to track opens, no replies for you to send reminders.** It’s on here again, so it must be important!
15. Keep your press contacts informed on upcoming newsworthy information about your brand!
A press release doesn’t drive traffic and sales to your store on its own – doing the work ensures you get the traction you hoped for when you wrote the release to begin with.
That’s it for now! Did I miss anything?