The Instagram bio link is one of the features that gives marketers and creators a headache.
You only get one link on your Instagram bio.
In the past, if you wanted to change it, then you had to keep swapping links every time you start a new campaign. But you don’t have to do that anymore. You can use that one link for so much more.
Using link in bio tools can help you optimise that one link. These tools can help you improve your Instagram marketing strategy. They can even help you measure clicks, drive traffic to your site, and drive sales. Link in bio tools also allow you to promote more than one link.
In this article, we delve into nine of the best link in bio tools you can use to maximize the link in your Instagram bio. But first, let’s discuss why your business needs to optimize your bio link.
Why is the Instagram Bio Link Important? Why Optimise It?
The one link in bio rule on Instagram limits you as a marketer from adding more than one link in bio or adding individual posts links. You must manually swap the bio link every time you want to promote a new blog post, campaign, or product. It’s one of the reasons most creators and marketers ask followers to “check out the link in bio.”
But you don’t have to worry about that anymore by using link in bio Instagram tools. These tools help you link to more content and pages. However, each one works differently.
To help you decide which one will be right for you, consider the following:
- What kind of campaigns will you be running? Are you promoting products, links to your website content, a campaign, or a landing page?
- If promoting products, how long will the promotions run? What kind of promotional content will you post? How many products do you need to promote?
- Are the links meant to increase engagement or site visits to your website?
- What is your budget?
These questions will help you choose the best tool for your business. The following are some of the best link in bio tools to choose from:
Best Link in Bio Instagram Tools
Here are some of the best link in bio tools for Instagram that you can try.
Linktree lets you optimise your landing pages using links to sites you want your audience to visit. These could be any social sites, blog, your online store, and others.
The tool also allows you to share the link on other social sites, including Facebook and Twitch.
The paid version is $6 a month and allows you to use your logo instead of Linktree’s. With the premium plan, you can:
- Add unlimited links
- Get a breakdown of your link traffic
- Customise colours, fonts, and button styles
- Store your signups directly to Mailchimp or Google Sheets
- Retarget visitors on Facebook and Instagram using the Facebook Pixel
- Link easily to all of your websites and social platforms using icons
- Time links to go live with scheduled posts
- Access priority support
Shorby allows you to add multiple links that send your followers to your website, blog, social networks, online store, affiliate links, and more. It enables you to:
- Customise your page by adding videos, backgrounds, animated avatars, and icons
- Add rich links, text blocks, GIFs, and catchy headlines.
- Swap, add or change links as often as you want
- Access analytics to help you track your traffic
- Cross-link to other social profiles, thus improving engagement across channels
- Retarget audiences on third-party websites like Clickbank or Amazon. The app allows you to retarget those who click on the custom links with ads to increase sales.
Shorby offers a 5-day free trial with no credit card needed. Pricing plans range from $9 per month to $99 per month, depending on the features you want.
3. Sked Link
Sked Link allows you to link followers to your blog posts, email newsletter signups, website, products, and more. It offers users a Basic, Pro, or Enterprise plan. Some of the Basic and Pro features include the ability to:
- Customise or choose from existing themes
- Integrate with Facebook Pixel and Google analytics
- Include UTM parameters
- Change links
- Access link analytics
Those who choose the Enterprise plan pay a custom price to host their Sked Link on their domain name. They can also add other advanced integrations.
Lnk.Bio allows you to create a mobilised landing page containing all of your links. You can add as many links as you want and add images to accompany them on the free plan.
For the paid versions ($0.99 a month and $9.99 for the lifetime plan), you get:
- A custom URL
- Link stats and analytics
- Email support
- Unlimited links
Their highest-paid version at $24.99/lifetime allows you to remove the Lnk.Bio logo and footer.
**This is the one that I am using** Take a look here.
Link in Profile differs a little from other link in bio tools in that it allows you to add links to Instagram images. Your followers can then use these links to direct traffic to your website. It pulls content from your feed and takes users to linked content using a specified photo.
Link in Profile goes for $9.99 with a 30-day free trial at no risk. Some of the features include:
- A dedicated landing page
- Zero effort management
- A branded landing page where you can have your Instagram name and profile picture
- Enabled commerce links for Etsy, shop pages, or affiliate links
- Stats and analytics
The Milkshake app lets you build an Insta website (simple website) on your device. Your link in bio becomes an Insta website where your followers can connect with all of your offers.
Designed for the mobile Instagram browser, the app allows your followers to browse through your content, in the same way, they swipe Instagram Stories. Once they click on the Milkshake link in your bio, your followers can see all your brand’s content and products.
With the Milkshake app you can:
- Share your Insta website to your Instagram Stories
- Customize cards (pages on your Insta website) and themes depending on your needs
- Access analytics and insights
- Invite followers to send you emails using a link. When they click on the Email link, they can write messages to you
- Invite followers to call or message you using a link
- Add a Buy button that directs customers to a purchase page on PayPal. You can do this for individual products or services.
Campsite is packed with a lot of premium features to help you solve the one link in Instagram bio problem. With the tool you can:
- Add unlimited links
- Change the title and add a brief introduction
- Customise fonts and colours on the landing page
- Access analytics
- Add social accounts like LinkedIn, Facebook, Instagram, and others
- Archive and restore links
- Schedule when links should go live or stop appearing
- Switch easily between multiple Campsite accounts
- Integrate with Google Sheets or Mailchimp
- Retarget visitors with Google AdWords or Facebook Pixel
They have a free account, but you can get more features with their Pro account for $7 a month.
ContactInBio helps you connect your followers with other links and content. These include text, contact forms, images, videos, and more. You can customise your user name and with the link in bio, allow customers to contact you easily. With a free plan, you get access to:
- An easy interface with a drag-and-drop editor
- An Add Contact Form option and social media buttons
- A custom profile URL and the ability to customise links, texts, and colour
- Numerous themes
- Link analytics
- Ability to connect multiple accounts and switch between them in a click
Their paid plan is available at $7 per month for businesses and $28 per month for agencies. With the paid plan, you get additional features like:
- Mailchimp integration
- Facebook Pixel Integration
- Email signup and collection
- Video and image uploading
9. Tap Bio
Tap Bio helps you personalise and brand mini-websites that have all the links that you want to share on your Instagram account. They have a user-friendly interface where you can create landing pages designed for your mobile followers.
This link in bio tool uses cards that become an extension of your landing page. Each card can have a different function where you highlight multiple links without losing your single call-to-action advantage. The single call-to-action view increases the chances of your followers clicking on the link.
Tap Bio’s Basic account is free and allows you access to one profile and a card to add one unique link.
Their Silver plan goes for $5 a month with three additional cards. You get four cards to share four links. You can also access analytics to your links.
If you have more than four links, then sign up for the Gold plan at $12 per month. You can access an infinite number of cards, stats, and use three different IG accounts. You can also remove their “Friends of Tap Bio Card.”
If you want your Instagram bio to include more than one link, then one of these tools may be your solution. You can use them to create marketing campaigns that resonate with your audience on Instagram. However, the best link in bio tool for your brand will depend on your use case and budget.
The tool you chose should help you reach your Instagram marketing goals with ease. Giving one of these tools a try will help you escape the limitation of the one link in bio on Instagram. You can direct your followers to where you want them to go with ease.